You are likely reading this because you need a copywriter who specializes in the pet industry. You need someone who combines writing skills and sales ability with Internet marketing know-how and product knowledge.
Whatever your reason for reading this, you will want to know more about me before you hire me to write for you. If we were sitting face-to-face, chatting in your office, you’d ask me questions. Let me try to answer a few of those questions right here.
What are your qualifications as a copywriter?
I’ve been writing copy for many years. I’ve written everything from video scripts, to commercials, to news scripts and articles, to email sales copy and blogs. The list goes on. Contact me if you have a specific need you don’t see listed here. The long and the short of it is that I can write in many different formats. I’m also very good at research, so I’ll know the ins and outs of your company and your competitor’s company before a single word is written. Deep research into your company is essential for me to write good copy for you.
Do you have a copywriting background?
My copywriting background includes many things, such as, but not limited to, direct response email marketing, e-newsletters, e-mail autoresponder series, blogging, and writing articles, white papers and case studies.
Do you have experience in the pet industry?
From as far back as I can remember, I’ve owned and nurtured animals. Each species I acquired required research into their specific care, feeding and nurturing. I consider my 40+ years of caring for animals of all types as great experience for working in the pet industry because I know how the minds of pet parents tick – and I’m fluent in different animal languages.
What kinds of assignments do you handle?
The kinds of assignments I handle depend upon your needs. My specialty is my ability to write clear, credible, persuasive copy about a wide range of products and services, from the simple to the highly technical.
Do you offer social media services?
Yes, I do. I post and monitor/manage feeds (1-2 hours/day, 5 days a week).
Your investment page lists a price for a copy critique: What’s that?
A copy critique provides an objective review of an ad, sales letter, brochure, or direct mail package. You can have me critique either an existing piece or a draft of copy in progress. It’s up to you. When you order a copy critique, you get a written report analyzing your copy in great detail. I tell you what’s good about it and what works … what doesn’t work … what should be changed … and how. My critique includes specific directions for revisions and rewriting, although I do not write or rewrite copy for you under this arrangement.
A copy critique is ideal for clients who want a “second opinion” on a piece of copy, or who needs new ideas to inject life into an existing package that’s no longer working. It also enables you to sample my services at far less cost than you’d pay to have me write your copy from scratch.
Speaking of money, what does it cost to hire you for a project?
For any copywriting assignment – Email short copy, Email long copy, an auto responder series, a case study – just let me know what you have in mind and I’ll quote you a price. I’m negotiable. See my “Services and Investments” page, which gives typical prices for a variety of freelance copywriting projects and we can go from there.
What do your clients say about your copy and counsel?
Feel free to take a look at my testimonial page. People are generally quite pleased with my copy and my counsel. My work is guaranteed, so if you’re having a problem with my copy or my counsel, bring it to my attention and I’ll fix whatever’s not working for you.
How long will it take you to write my copy?
Ideally, I like to have 2-3 weeks for freelance copywriting assignments. That gives me the time to polish, edit, and revise until I’m happy with every word. However, I realize you can’t always wait that long. So if the copywriting job is a rush, just indicate the date by which you must receive the copy. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date – or sooner.
No matter what the deadline, the copy I submit to you will be right. You can depend on it. Information on my writing systems and policies is included directly after this question and answer portion.
What happens if we want you to revise the copy?
Just tell me what you want improved and what the changes are, and I’ll make them – fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment after the copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive it. But, if you are not 100% satisfied, I will revise the copy according to your specific guidelines . . . and at my expense.
So how do I order from you?
It’s very simple. I can be reached by email at email@example.com, via the web at the contact tab at the top of this navigation bar, or by text message or phone call at (910) 381-8553.
P.S.: I’m very excited about the prospect of working with you on your project. I know we can do great things together. Contact me immediately. I can’t wait to start!
How I write and my policies:
Contact and Communications
As we work together, it is important that we have fast and easy communication.
During our project, I am available Monday-Friday from 8 a.m. until 8 p.m. EST. By far the best way to reach me is through phone, either talk or text, at (910) 381-8553. You can also reach me via email at firstname.lastname@example.org.
Our initial contact will most likely be by phone during normal working business hours. Since I telecommute, my phone is always with me for important business calls.
Discussing the Project and Questionnaire
To get started with a potential project, I will send you a complete Discovery Questionnaire. This will help both of us clearly define the scope of the project and ensure maximum results.
I will send you a link to the questionnaire through Google Docs or as a word file via email. Please return it to me as quickly as possible – for most clients that is between one and three business days.
After I receive the Discovery Questionnaire, I review and study your answers. At this time I will do any other applicable research needed. From there, I will outline a short project roadmap. This will save you time and help you see that I fully understand the project. It will also be the basis for our launch call.
Three to ten days after I receive the Discovery answers, we will schedule a 20-minute launch call. During this call, we will discuss the project roadmap. I will listen to any additional directions and insights you have on the project.
Following that call, I will draft and send you an Agreement. If your legal team has an agreement, we can use that.
Investment and Getting Started
The Agreement will contain all the specifics on what I will deliver, including project deadlines. It will also list your investment for the project and terms of payment. (Note: I require 50% of the project total to begin. Most of my clients prefer to pay by bank wire or overnight payment).
Once we have both signed the Agreement, I will begin working on your copy as agreed.
My research process is very comprehensive. I begin with a complete review of your website and any other materials you send me. From there, I will research the market, including your competitors. In some cases, I will ask to talk to your customer service team, past clients/customers, and different department heads.
As needed, I will reach out to you for additional details, product samples, and other resources.
You can be confident that I’ll quickly and effectively understand your product, your voice, and your customer’s core emotional purchase drivers.
As we work on this project together, communication is critical. Some of my clients are very busy and prefer to hand off the project to me and review the first draft with very little communication in between. Others like dealing with me on an almost daily basis and be involved every step of the way.
Which are you?
Please send me an email and let me know how often you’d like to communicate and what the best way is to reach you (i.e., email, phone, social media, text, etc.).
One other point – I require that you assign me a single point of contact on your team. I will communicate directly with that person and they will deal with your other team members as needed to obtain information and approvals.
Finally, I STRONGLY encourage you to become familiar with Google Docs. I do all of my writing with this word processing tool. It allows us to track changes, comment, and collaborate in real time. It can be shared with various team members and the working document is always the current document – no need to worry about sending wrong files or getting things lost.
Review of First Drafts
Typically, you’ll receive the first draft in 10 to 14 business days, depending on the project size and scope.
When you get the first draft, please review it carefully. Also, have any applicable team members review it. The most important thing at this stage of the game is making sure that the tone, message, and offer are right. We’ll fine-tune during the second draft . . . and third draft, as needed.
After you review the initial draft, it is likely that you’ll want some things changed. Please note those changes using the comment feature inside of Google Docs. You can also suggest changes using the Edit Mode feature, which I’ll turn on when I share it with you.
I will review all your suggested changes within 24 hours of you submitting them to me. I will make my adjustments within two to four business days, depending on the breadth and complexity of your suggested changes.
In all cases, I recognize that these are your customers and will defer to you as much as possible.
Sometimes, there will be cases where my clients make suggestions that I know will not work, and will hurt profits. In those cases, you can expect me to be bold and direct in my feedback. When clients insist on changes that I feel will not work, I always recommend a simple A/B split test. Let the market vote.
After the first round of changes, there may be some additional fine-tuning needed. You can be confident that I’ll gladly work with you until you are delighted with the copy. In most cases, my clients find that one review volley is enough. When more are needed, it is usually just one or two and the process goes quickly. Typically, we can get to a final copy within one to three business days.”
Once all revisions are done, I will submit a final draft to you. At this point, you approve the copy by sending me an email stating that everything is ready for distribution.
Once I receive this final approval from you, I will invoice you for the remaining 50% of the project investment. The invoice is due upon receipt. I will make every effort to be prompt in responding to your requests and assume that, as a professional, you will do the same with my invoices.
In most cases, the final copy is sent to a designer for formatting. I strongly encourage you to send me a PDF of the final version. I will double check that any graphical elements added by your design team enhance the copy and make it more effective.
If I see something that is distracting and may hurt your response rates, I’ll be direct in letting you know. If requested, I’m happy to work with your design team to make any changes needed to make the end version as effective as possible.
Once the project is done, I provide all of my clients with a complimentary follow-up consultation. We spend a few minutes on the phone and discuss what went well and where improvements can be made.
We review the Discovery Questionnaire and discuss additional ways to uncover new profits. Where appropriate, we map out a new project to ensure that you continue to have excellent copy that meets your goals and grows your business.
For more information or any other questions you might have, I can be reached directly at (910) 381-8553 or at email@example.com